Effective September 1, 2010
What Personal Information Does Sturm, Ruger Collect About Me?
Information You Voluntarily Provide to Us
Information We Automatically Collect
Cookies. A cookie is a small data file placed on a computer when it is used to visit a web site. Cookies may be used for many purposes, such as tracking user preferences and web pages visited while using the Web Site. You may disable cookies using your browser's preferences, but some features of our Web Sites may not function properly or may operate slowly if you disable the cookies. To place an order on our web site's Online Store, your browser must be set to accept cookies.
Embedded Scripts. An embedded script is a programming code that is designed to collect information about your interactions with the Web Site, such as which links you click on. The code is temporarily downloaded onto your computer from our web server or a third party service provider, is active only while you are connected to the Web Site, and is deactivated or deleted thereafter.
Notice to Parents
How Does Sturm, Ruger Use Personal Information?
The Web Site Usage Information we collect may be used for a number of purposes, such as system administration, to help us understand the demographics of the visitors to the Web Sites, to enhance the performance and usefulness of the Web Sites, to report aggregate information to our business partners, or to audit use of the Web Sites.
With Whom Do We Share the Personal Information?
Sweepstakes, Contests and Promotions. We may offer sweepstakes, contests, and other promotions (collectively, "Promotions") through the Web Sites. If you choose to participate in a Promotion, Personal Information about you may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list. Also, by entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the promotion.
Business Transfers and Corporate Changes. We reserve the right to disclose and transfer Personal Information: (1) to a subsequent owner, co-owner or operator of one or more of the Web Sites; or (2) in connection with a corporate merger, consolidation, or restructuring, the sale of substantially all of Sturm, Ruger's stock and/or assets, or other corporate change, including, without limitation, during the course of any due diligence process.
Except as indicated above, Sturm, Ruger will not disclose to others any of your Personal Information unless we have your express permission.
Sturm, Ruger may, however, share non-personally identifiable information, such as Web Site Usage Information or other aggregated user statistics, as well as anonymous information derived from Personal Information, such as de-identified user information, with third parties for any purpose.
What are My Choices Regarding Use and Distribution of Personal Information?
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Consent to Transfer Personal Information to the United States
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