The New Ruger Enhanced, Feature-Rich Website
June 01, 2006
Innovation, quality and value are not new to Sturm, Ruger and Company, Inc.; they are principles that reflect Bill Ruger's corporate philosophy, which has been applied to every Ruger product since the Company's inception. That is why it should come as no surprise that, with the launch of its new web site in 2006, Ruger has once again exceeded expectations and raised the industry benchmark to new heights.
The new site replaces and improves upon the hugely successful www.ruger.com, which was launched in 2003. Over the past 3 years, the site has hosted over 4 million visitors per year, offering in-depth information about Sturm, Ruger the Company, its products and services.
The new Ruger web site uses the latest technology to build upon the successes of the old site, offering improved navigability to key product information, more descriptive content, brighter and larger imagery, and a host of other enhancements.
New features include:
| Feature | Description |
|---|---|
| In-line Search by Feature | Within the copy, you can search by product specific feature for the firearm you want. |
| Google Powered Site Searching | Allows visitors to keyword search our entire site. |
| Flattened Navigation | Pull-down navigation lets visitor jump to desired content. |
| Expanded Firearms Content | Rich imagery and content on all Ruger firearms. |
| Larger Viewing / Results Pages | Larger images of products when searching. |
| Increased Interactivity | Throughout the site, there is more to see and click. |
| Cleaner News Area | Feature stories, recent releases and a comprehensive archive section. |
| More Product Views | When available, we added more product images... and more are coming! |
These features are just some of the enhancements, so spend some time, surf around and enjoy the site.
About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.
The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.
Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®