Kevin B. Reid, Sr. named Director of Marketing for Sturm, Ruger & Co., Inc.
July 02, 2007
Sturm, Ruger & Company, Inc. (NYSE-RGR) is pleased to announce the appointment of Kevin B. Reid, Sr. as Director of Marketing.
In his new position, Reid will be responsible for the oversight of day-to-day marketing activities at Ruger, including advertising, publications, Internet and the website, distributor and dealer communications, new product launches and sales of logowear and accessories.
"Kevin has been a very valuable member of the management team for several years," said Steve Sanetti, Ruger President. "His knowledge of the Company and product line, his involvement in industry activities and his interests in shooting make him the ideal person for this position."
Reid has served as Sturm, Ruger's Assistant General Counsel since July of 2001. In that role he has been responsible for management of product liability claims and litigation, the Company's self-insurance program, and the Company's stable of intellectual property. He has also contributed significantly to the development of sales & marketing plans and strategies, new product development, and creation of new business policies and procedures.
"Kevin has worked closely with the Marketing Department in the development and review of all marketing materials including catalogs and fliers, all web-based marketing initiatives, print ads, email blasts, fliers, and distributor and retailer materials," said Chris Killoy, Company Vice President of Sales and Marketing. "His experience with our efforts will be invaluable as he takes on his new responsibilities."
Prior to joining Sturm, Ruger & Co., Inc. Reid was employed by the law firm Wildman, Harrold, Allen & Dixon in Chicago, Illinois. He was a partner of the firm when he left in 2001. Reid is a member of the Illinois and Connecticut Bar, as well as the Product Liability Advisory Counsel and the Defense Research Institute.
Reid received a Bachelor of Science from the University of Akron, Akron, Ohio and a Doctor of Jurisprudence from Washington & Lee University School of Law, Lexington, Virginia. He served in the United States Marine Corps from 1980-1984.
About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged,
reliable firearms for the commercial sporting market. As a full-line manufacturer
of American-made firearms, Ruger offers consumers over 400 variations of more than
30 product lines. For more than 60 years, Ruger has been a model of corporate and
community responsibility. Our motto, “Arms Makers for Responsible Citizens®,”
echoes the importance of these principles as we work hard to deliver quality and
The Company may, from time to time, make forward-looking statements and projections
concerning future expectations. Such statements are based on current expectations
and are subject to certain qualifying risks and uncertainties, such as market demand,
sales levels of firearms, anticipated castings sales and earnings, the need for
external financing for operations or capital expenditures, the results of pending
litigation against the Company, the impact of future firearms control and environmental
legislation, and accounting estimates, any one or more of which could cause actual
results to differ materially from those projected. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of the date made.
The Company undertakes no obligation to publish revised forward-looking statements to
reflect events or circumstances after the date such forward-looking statements are made
or to reflect the occurrence of subsequent unanticipated events.
Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens®”