Ruger® LCR™ Named 2009 "Handgun of the Year" by the Shooting Industry Academy of Excellence
August 03, 2009
Sturm, Ruger & Company, Inc. (NYSE-RGR)is proud to announce that the new Ruger® LCR™ (Lightweight Compact Revolver) has won the Shooting Industry Academy of Excellence "Handgun of the Year" award for 2009. Having won this coveted award last year for the Ruger LCP™, Ruger is honored to have been recognized yet again for innovation and excellence in new product design by members of the firearms community. The award was presented during the 7th Annual Shooting Industry Masters in Windsor, Connecticut on July 24th.
The Academy, a 500-member group consisting of manufacturers, editors, writers, distributors and retailers from within the shooting industry, votes to honor outstanding achievements in product design and service to the industry. "For two years in a row, the engineering efforts at Ruger have been recognized by industry leaders for the significant impact they have had on the firearms market," said Ruger President and CEO Mike Fifer. "The LCR represents a significant breakthrough in revolver design, and to have respected firearms experts honor that accomplishment is gratifying for all of us here at Sturm, Ruger."
The 5-shot, .38 SPL+P LCR incorporates many high-tech features, including a polymer fire control housing, aircraft quality aluminum monolithic frame, extensively fluted stainless steel cylinder, and uniquely engineered trigger. But what do all of these technical advancements mean for firearms owners? "This gun will absolutely sell itself if consumers are able to do three things: pick it up, try the trigger, and take it to the range and shoot it," said Vice President of Sales and Marketing Chris Killoy. "When they pick it up, they'll notice the gun is surprisingly lightweight and the Hogue® Tamer™ grip is very comfortable. When they pull the trigger, they'll experience the smoothest, non-stacking double-action trigger pull on the market. Once they shoot it, they'll quickly realize this is a compact gun they will enjoy practicing with because the perceived recoil is reduced by the polymer fire control housing and grip design, creating a small gun that is comfortable to shoot. We encourage everyone to head to their local gun shop and try out the LCR."
The LCR is also available in a Crimson Trace® Lasergrip® variation. To learn more about the Ruger LCR, including why it is an evolution in revolver design, visit www.ruger.com/LCR.
About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged,
reliable firearms for the commercial sporting market. As a full-line manufacturer
of American-made firearms, Ruger offers consumers over 400 variations of more than
30 product lines. For more than 60 years, Ruger has been a model of corporate and
community responsibility. Our motto, “Arms Makers for Responsible Citizens®,”
echoes the importance of these principles as we work hard to deliver quality and
The Company may, from time to time, make forward-looking statements and projections
concerning future expectations. Such statements are based on current expectations
and are subject to certain qualifying risks and uncertainties, such as market demand,
sales levels of firearms, anticipated castings sales and earnings, the need for
external financing for operations or capital expenditures, the results of pending
litigation against the Company, the impact of future firearms control and environmental
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Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens®”