CORPORATE NEWS

Year-End 2010 Earnings Conference Call
February 16, 2011
Sturm, Ruger & Company, Inc. (NYSE-RGR) a leading manufacturer of sporting firearms, will hold its quarterly conference call to discuss the Company's fourth quarter and year-end 2010 results on Thursday, February 24, 2011, at 9:00 a.m. EST (8 a.m. Central Time).

This call is being webcast by Thomson Reuters and can be accessed at Sturm, Ruger's website at www.ruger.com/corporate or by dialing 866-770-7120, participant code 83349364

The webcast is also being distributed through the Thomson Reuters StreetEvents Network. Individual investors can listen to the call at www.earnings.com Thomson's individual investor portal, powered by StreetEvents. Institutional investors can access the call via Thomson Reuters StreetEvents www.streetevents.com, a password-protected event management site.


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