Sturm, Ruger & Company, Inc. has pledged to donate $2 for each new Ruger® firearm sold between the 2015 and 2016 NRA Annual Meetings, with the goal of giving $4,000,000. Ruger's donation will benefit the NRA Institute for Legislative Action (NRA-ILA). Established in 1975, NRA-ILA is committed to preserving the right of all law-abiding individuals to purchase, possess, and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.

"We're bringing back the One Million Gun Challenge with a twist. Our goal is to sell two million firearms between the 2015 and 2016 NRA Annual Meetings. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold during that time. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again."
Mike Fifer - Ruger CEO
"The unwavering support of Ruger is critical, especially now. The next year and a half, until President Obama leaves office, is the most dangerous period in history for the Second Amendment and our freedom. The next election is all or nothing for America's gun owners. To help build the most effective and toughest NRA ever, the commitment of Ruger is vital in our fight to take back the White House and save our freedom."
Wayne LaPierre - NRA Executive VP
"Ruger’s 2 Million Gun Challenge is a model of good corporate citizenship in defense of American freedom. By supporting the NRA’s fight to defend the right to keep and bear arms, Ruger not only advances the rights of American gun owners and hunters – they also directly benefit the freedoms and safety of all Americans. That’s as visionary as it is vital to the rights and traditions we hold dear."
Chris Cox - NRA-ILA Executive Director