Ruger Introduces the New Ruger 10/17™ Magnum Rifle
January 16, 2004
Sturm, Ruger & Company, Inc. (NYSE: RGR), the nation's largest firearms manufacturer, announced today the introduction of the new Ruger 10/17 Magnum Rifle. The Ruger 10/17 Magnum Rifle is designed to take advantage of the exciting new, flatshooting .17 HMR cartridge that took the shooting industry by storm in 2003.
The Ruger 10/17 Magnum Rifle features a new rifle-style hardwood stock that shoulders quickly and is light and easy to handle. The new stock is slimmer, with an increased length of pull and a tapered forend consistent with its rifle styling. A flat, synthetic buttpad replaces the curved carbine-style buttpad on the Ruger 10/22 Magnum Carbine, and the barrel band featured on Carbine models has been eliminated on the 10/17 Magnum Rifle.
Like the Ruger 10/22 Magnum Carbine, the Ruger 10/17 Magnum Rifle features a steel receiver with integral patented scope mounts. Ruger scope rings, included at no extra charge, attach directly to the 10/17's steel receiver. The 10/17 Magnum Rifle also features a twenty-inch tapered barrel and includes a folding rear sight and a gold bead front sight mounted on a center-fire style banded ramp.
"The new Ruger 10/17 Magnum Rifle is a quality autoloading rimfire rifle with premium features typically found only on centerfire bolt-action rifles. For shooters who enjoy the reliable performance of our 10/22 autoloading carbines but want a long range shooting alternative, the Ruger 10/17 Magnum Rifle is the perfect choice," said Sturm, Ruger & Company President, Stephen L. Sanetti.
Introduced in 1964 as "the ultimate in logical design," the Ruger 10/22 is the standard by which all other rimfire rifles are judged. Ruger 10/22's have a legendary reputation for their innovative rotary magazine design, excellent reliability, and outstanding value. With over four million sold to date, the Ruger 10/22 is one of the most enduring firearm designs ever created.
About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.
The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.
Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®