Firearms News

Ruger® Gold Label® Shotgun Earns "Shotgun of the Year" From NRA
April 19, 2005
Sturm, Ruger & Company, Inc. (NYSE: RGR), the nation's largest firearms manufacturer, has been awarded the Golden Bullseye Award for "Shotgun of the Year" from The American Rifleman magazine published by the National Rifle Association.

"We are extremely pleased to receive this award," said Sturm, Ruger President, Stephen L. Sanetti."As stated, the Golden Bullseye Awards recognize 'products remarkable in terms of innovation, reliability, safety, and for providing shooters and hunters genuine value for their hard-earned dollar.' All these words, 'innovation,' 'reliability,' 'safety' and 'value' have long been part of the lexicon at Sturm, Ruger, and we are genuinely honored to be selected for this recognition."

The Ruger Gold Label has met with unanimous acceptance as one of the most outstanding American-made side-by-side shotguns and a superb value. Conceived and initiated by the late William B. Ruger, Sr., the Gold Label was designed to provide hunters with a quality, lightweight side-by-side field gun. The gun he envisioned had to handle well and weigh less than 6-1/2 pounds, yet retain the look and feel of a classic "round action" English double shotgun costing many thousands of dollars more. Experts agree the Gold Label has achieved Mr. Ruger's intent.

American Rifleman Editor Mark Keefe describes his experience with the Ruger Gold Label by saying, "In the hands, it is an extremely lively gun; in short, the Gold Label has swing. It is lightning fast to the shoulder, but solid and not whippy." Keefe sums up the days of handling and shooting the Ruger Gold Label by saying it is "a side-by-side made of steel and walnut, but that is pure gold."

The Ruger Gold Label is in regular production by Ruger craftsmen, but demand still exceeds supply.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®