Sturm, Ruger & Company, Inc. (NYSE-RGR) is proud to announce a new, redesigned website that incorporates improved product navigation, rich media content and social media elements. Ruger continues to be an industry leader in the use of web technology, dedicated to improving the visitor experience and putting greater information in the hands of their consumers.
"We are constantly working on improving communication with our customers," said Chris Killoy, Vice President of Sales and Marketing. "Through our Voice of the Customer Program, we are actively collecting suggestions and gathering insight from our customers about what they want to see from Ruger. This website is one example of that input being put to use."
The new Ruger.com website includes:
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. As a full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines, from the ubiquitous 10/22® and Mini-14®, to the new and exciting LCP® II, Ruger American Pistol®, Ruger Precision Rifle®, SR-556 Takedown®, AR-556® and Ruger American Rifle®. Our awarding-winning products (the Gunsite Scout Rifle, SR9c®, LCR® and LCP®) all prove that Ruger has a rugged, reliable firearm to meet every shooter's needs. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens®," echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.
Rugged, Reliable Firearms®Copyright © 2016 by Sturm, Ruger & Co., Inc.