Firearms News

Sturm, Ruger Announces "357 Ways to Win" with the New LCR™-357
May 13, 2010
Sturm, Ruger & Company, Inc. (NYSE-RGR) is excited to announce the "Ruger 357 Ways to Win" sweepstakes in support of the brand new Ruger LCR™-357 revolver. As part of the sweepstakes, 357 items with the LCR-357 brand will be given away, including five new LCR-357 revolvers! The sweepstakes will run from May 14 - July 15, 2010 and participants can enter at www.Ruger.com/357WaysToWin.

"We're excited to give Ruger fans a chance to win our newest revolver, the LCR-357," said Michael Fifer, Ruger CEO. "We had great success with the introduction of the original LCR and we're confident that this compact revolver chambered in the powerful .357 Magnum will also do very well in the marketplace. Our 'Voice of the Customer' program helped design this gun, and we're happy to give back to our customers with this sweepstakes."

Additional prizes will include range bags, gun rugs, cleaning kits, clothing, hats and coffee mugs, all featuring the Ruger LCR-357 logo. For a complete listing of prizes and the Official Rules, visit www.Ruger.com/357WaysToWin. For more information on the Ruger LCR-357 revolver, and the extensive line of Ruger firearms, visit Ruger.com.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES AND D.C., 21 YEARS AND OLDER ARE ELIGIBLE. VOID WHERE PROHIBITED. Sweepstakes begins at 12:01a.m. EDT 5/14/10 and ends at 11:59p.m. EDT on 7/15/10. Other restrictions apply. For Official Rules and complete details, visit us on-line at www.Ruger.com/357WaysToWin. The Sweepstakes is sponsored by Sturm, Ruger & Company, Inc., 1 Lacey Place, Southport, CT 06890, who is solely responsible for all aspects of this Sweepstakes.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®