Firearms News

Ruger and Carhartt Team Up AGAIN for Free Jacket Promotion
August 31, 2010
Sturm, Ruger & Company, Inc. (NYSE: RGR), is proud to announce the return of the very popular free jacket promotion, once again combining two great American companies with reputations for building rugged and reliable products. Between September 1, 2010 and December 31, 2010, customers who purchase any new, American-made Ruger® bolt-action rifle will receive a free Ruger-branded, American-made Carhartt® jacket.

The 2010 jacket is based on the Duck Active Jac and has been made specifically for Ruger in the United States. It boasts 12-ounce, firm-hand, 100% ring-spun cotton duck with a 100% polyester thermal lining for on-the-job warmth. It includes a thermal-lined hood, rib-knit cuffs and waist, two large hand-warmer pockets, two convenient inside pockets, and triple-stitched main seams. Made in America. Available in sizes small through XXXL, the jacket has a $75.00 retail value.

Redemption of the free Ruger-branded Carhartt jacket is easy - simply fill out the redemption coupon found at your local firearm retailer and mail it in along with a copy of the sales receipt. Redemption coupons can also be downloaded at www.ruger.com/Carhartt, where you will also find complete promotion details and a copy of the official Terms and Conditions. Offer is for purchases of new Ruger rifles only, and is not valid on rifles previously sold at retail.

Ruger offers a large selection of bolt-action rifles, including the vast M77® Hawkeye® line, as well as the M77® Mark II Target, M77® Mark II Magnum, 77/17®, 77/22® and 77/44® models. With 115 offerings in 31 different calibers and an assortment of stock configurations, finishes and barrel lengths, there is a Ruger bolt-action rifle to meet every shooter's needs. For complete information on the extensive line of American-made Ruger firearms, visit www.ruger.com. To learn more about the full line of Carhartt® clothing and merchandise, visit www.carhartt.com.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®