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Ruger Honored as "Manufacturer of the Year" by the National Association of Sporting Goods Wholesalers for Fourth Year in a Row
November 08, 2010
Sturm, Ruger & Company, Inc. (NYSE: RGR), has been presented with the Firearms Manufacturer of the Year award by the National Association of Sporting Goods Wholesalers for the fourth consecutive year. The award was presented during the Association's 37th Annual Meeting in Louisville, Kentucky. NASGW members evaluated top manufacturers and found Ruger to excel in four key areas: distribution policy; marketing, sales and promotion; logistics and operations; and NASGW and industry support.

"We are extremely gratified to receive this award for the fourth year in a row," said Ruger CEO Mike Fifer. "We appreciate that wholesalers have awarded our commitment to two-step distribution; you have confirmed that our sales model works, and it works well. We are dedicated to providing outstanding service and value to wholesalers, allowing all of us to remain successful in this competitive climate. We want to thank NASGW members for this award and their continued support."

"Strong wholesaler support and cooperation are vital to our success as a manufacturer, and we continue to develop new products, marketing promotions and communication tools that will benefit distributors of Ruger firearms," said Vice President of Sales and Marketing Chris Killoy. "We appreciate this recognition of our efforts to help distributors, retailers and ultimately the consumer, receive high-quality products and support from Ruger."