Firearms News

Davidson's, Inc. Named Ruger Distributor of the Year
March 07, 2011
Sturm, Ruger & Company, Inc. (NYSE: RGR), is pleased to announce that Davidson's, Inc. has been named the Ruger 2010 Distributor of the Year. In recognition of outstanding sales and support of the Ruger product line, Davidson's was presented with a rare Ruger XGI rifle in February 2011.

"Davidson's has proven to be a valuable independent wholesale distributor for Ruger year after year, delivering high sales numbers and superior performance on all Ruger promotions," said Chris Killoy, Vice President of Sales and Marketing for Sturm, Ruger. "Through the joint efforts between Ruger and Davidson's, we continue to produce exciting and creative Ruger firearms that are sold as "Davidson's Exclusives." These special runs are big hits with customers, and that enthusiasm stems from the sales and marketing efforts of the fantastic Davidson's team. We are proud to name Davidson's our "Distributor of the Year" and thank everyone in the organization for their commitment to Ruger," Killoy concluded.

"It is really a special honor to receive the Ruger 2010 Distributor of the Year award," said Bryan Tucker, CEO and President of Davidson's, Inc. "I believe it is a great tribute to both Sturm, Ruger and Davidson's that our relationship spans over 50 years, with Ruger being Davidson's top firearms line since 1987. Davidson's sincerely appreciates this award and is indeed privileged to be the top distributor of such a great American firearms manufacturer," he continued. "I would like to recognize all of the fantastic work by Davidson's employees in order to make this happen and sincerely thank all of Davidson's loyal customers to whom we owe our success."

Davidson's, Inc. is one of the largest and most progressive firearms wholesalers in America. In business since 1932, Davidson's stocks a vast inventory of firearms from the industry's top manufacturers, possesses years of industry experience, and has a reputation as a leader in innovation. From its headquarters in Prescott, Arizona, Davidson's currently sells to over 10,000 federally licensed firearm retailers nationwide.

In recognition of this very special honor, Davidson's was awarded a very special firearm - a Ruger XGI rifle. The Ruger XGI is an autoloading, centerfire rifle based on the Ruger Mini-14® rifle and scaled up for larger cartridges. Less than 100 XGI rifles were fully assembled, and none were commercially sold. Bill Ruger put the project on hold indefinitely in 1985 when he decided to devote valuable engineering resources to other projects.

For more information on the extensive line of Ruger pistols, rifles, revolvers and shotguns, visit www.Ruger.com. For more information on Davidson's, Inc., and to purchase Ruger firearms online, visit www.GalleryOfGuns.com.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®