Ruger Launches the "Million Gun Challenge" to Benefit the NRA
May 26, 2011
Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to announce the "Million Gun Challenge" to benefit the NRA. Ruger pledges to donate $1,000,000 to the NRA if one million new Ruger firearms are sold between the 2011 and 2012 NRA Shows.
"Our goal is to present the NRA with a check for one million dollars during the 141st NRA Annual Meeting in St. Louis next April," said Ruger CEO Mike Fifer. "This substantial donation would reflect a record-breaking feat in the firearms industry, as we believe no company has ever sold one million firearms in a 12-month period. With the help of our loyal customers, we hope to make history and to share that accomplishment with the NRA."
To learn more about Ruger's extensive line of American-made pistols, rifles, revolvers and shotguns, and to follow the progress of the "Million Gun Challenge," visit www.Ruger.com or Facebook.com/Ruger.
About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.
Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®