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Ruger Selected as a Winner in the 33rd Annual Telly Awards
June 28, 2012
Sturm, Ruger & Company, Inc. (NYSE: RGR) was awarded two coveted Bronze honors in the 33rd Annual Telly Awards for videos promoting the Ruger American Rifle™ and the Ruger® brand. With nearly 12,000 entries from all 50 states and 5 continents, this is truly an honor.

With the creative leadership of ad agency Symbolic, Inc. of Fairport, NY, Ruger produced two videos worthy of Bronze recognition from the Telly Awards organization:

Great Land (Ruger American Rifle™)
Regional TV & Multi-Market Cable Commercial
Sports/Sporting Goods/Games Category

Trade Show Promotional Video (5 minute video loop) Spot 1, Spot 2, Spot 3
Non-Broadcast Productions
Corporate Image Category

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

"We are excited and honored to have two Ruger video productions recognized with Bronze Telly Awards," said Vice President of Sales and Marketing Chris Killoy. "This is great recognition for the shooting sports industry, and we're proud to be creating the caliber of work that earns this type of award. Congratulations to both the Ruger team and our agency Symbolic for producing such excellent work," he concluded.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work. Entries do not compete against each other, rather entries are judged against a high standard of merit.

"The Telly Awards has a mission to honor the very best in film and video," said Linda Day, Executive Director of the Telly Awards. "Ruger's accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production."

For more information on the Telly Awards, visit www.TellyAwards.com. To learn more about the extensive line of award winning Ruger firearms, visit www.Ruger.com or www.Facebook.com/Ruger.