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Ruger Named Cabela's Vendor of the Year
March 25, 2013
Sturm, Ruger & Co., Inc. (NYSE: RGR) is proud to announce that the Company has been named Vendor of the Year by Cabela's, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise.

"This is an exceptional honor considering the many world-class vendors that contribute to the success of Cabela's," said Shawn Leska, Ruger Director of Sales. "This award also validates our ongoing efforts in new product design, improved manufacturing processes, enhanced marketing communication and expanded Distributor and Retailer programs, all of which contribute to Ruger's success," he continued.

Roger Verhulst, Cabela's Senior Vice President of Merchandising, noted that it was a team effort by Ruger and Lipsey's that earned the special recognition. "We have many vendor partners, but the Lipsey's/Ruger team stands out as a key partnership," said Verhulst. "Ruger and Lipsey's have long term vision, great communication, offer new and exclusive products and help create a strategy to market together. We have a strong relationship with Lipsey's and Ruger and they are doing the right things to contribute to success," Verhulst concluded.

"We are honored to be recognized as Vendor of the Year, " said Lipsey's President & CEO Laurie Lipsey Aronson. She continued, "I think it is very appropriate that Ruger and Lipsey's are both recognized as it is a team effort to serve Cabela's. The key ingredients in this success are planning, communication and hard work by a dedicated staff. As a firearms distributor, we coordinate many parts of the process and we work hard to provide exceptional service to all our customers."

For information on the extensive line of award winning Ruger firearms, visit www.Ruger.com or Facebook.com/Ruger. To find accessories for Ruger firearms, visit ShopRuger.com.