New Owner Appreciation Discount - Terms and Conditions

We hope you will take this opportunity to complete and submit your Owner Notification Information. This information will allow us to notify you in the unlikely event of a product notification or product safety program. If this information is for a new firearm purchased from a licensed retailer, you are eligible to receive a discount off your next purchase from our Sportswear & Accessories line. This is our way of saying “thank you” for being a loyal Ruger customer. The details of this discount program are as follows:

Submit your information Online and receive a 20% discount!

If you submit your information through our Online Owner Notification Information system, you are eligible for a 20% discount off your next single order (up to a maxium discount of $20) from our Sportswear & Accessories line. You must place your order by phone within 60 days after submitting your Owner Notification Information.

To place your Sportswear & Accessories order and receive this discount, please contact:
888-220-1173 (Domestic)928-541-8843 (International)

This discount does not apply to clearance priced items, firearms parts, shipping costs or sales tax. Employees of Sturm, Ruger & Co. and its affiliates are not eligible for this discount.

This discount does not apply to information submitted without a valid serial number. When you call to place your Sportswear & Accessories order, a Ruger representative may request clarification of your submitted information.