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Add Your Store to the Retailer Locator

Want your store to be on our retailer locator? Please fill out the following two-part form so that we can review your information. Please note, you may be contacted by a Ruger sales representative to confirm your information and eligibility.

To be listed on Ruger’s Retailer Locater Listing, you must meet these requirements:

  • Completion of the following application does not guarantee your store will be listed on the Ruger retailer locator.
  • Our policy is that all of our dealers must have, and maintain, a brick and mortar retail store.  We do not list any dealers conducting business out of their residence.
  • All retailers must maintain normal and consistent business hours with a minimum of being open to the public 40 hours per week.
  • All firearms retailers must comply with federal firearms license and governmental regulations.
  • Retailer must display wide selection of Ruger products from multiple product categories.

Please note: After filling in the main information for your store in step 1, you will be asked to provide both an interior and exterior photograph of your store. Please make sure to have these files ready before filling out this form so that you will be able to complete the enrollment process. Pictures must be in JPEG format and less than 6Mb in size. If you are submitting this form from your mobile phone, you will be able to select a picture from your camera roll, or choose to take a picture.
If you do not (or cannot) provide the required photos in step 2, your application will be delayed while we verify your application through alternate means.

Step 1

Physical Address

This is the address where customers will find you. This is the address that will appear in the retail locator.

Mailing Address (if different)

This is the address we can use to contact you, or to send you materials.

Contact Information

Provide us with the information necessary for contacting your organization.

Operational Information

Please provide information necessary to help us properly validate and categorize your shop.

  Exp. Date:
Estimated annual sales of Ruger products only.
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